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  Title Copies
Gonzo Marketing: Winning Through Worst Practices 
Edition: 1st 
Year: 2001 
ISBN: 0738204080 
ISBN 13: 9780738204086 
The Long Tail: Why the Future of Business is Selling Less of More 
Edition: Revised 
Year: 2008 
ISBN: 1401309666 
ISBN 13: 9781401309664 
Winning the Service Game 
Year: 1995 
ISBN: 0875845703 
ISBN 13: 9780875845708